19 Celebrity Beauty Brands That Actually Live Up to the Hype (2024)

Hailey Bieber launched her beauty line Rhode Skin in 2022 and has been making headlines (and going viral) ever since. The buzzy brand is known for creating covetable go-to essentials like peptide lip treatments and tints, hydrating gel serums, and more.

One of Rhode’s most popular products is this peptide lip treatment, which restores and hydrates lips. It frequently sells out and is offered in various flavors including vanilla, watermelon slice, and salted caramel.

Anything Rihanna touches turns to gold—she’s won nine Grammys, has appeared in multiple movies like Ocean’s Eight, and runs a successful lingerie brand Savage X Fenty. On top of all that, the star has one of the most successful makeup brands in the world Fenty Beauty. Rihanna co-owns the brand with LVMH.

Thousands of Sephora shoppers have given the brand’s lip luminizer a five-star rating.

Pattern Beauty—a haircare line founded by actress, producer, and singer Tracee Ellis Ross—specializes in creating products for curly, coily, and tight-textured hair. Shortly before the brand’s launch in 2019, Ellis Ross took to Instagram to write: "@patternbeauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all."

Pattern’s styling cream is made from a hydrating combination of shea butter and kahai oil.

Nobody dominates the cosmetics industry quite like Kylie Jenner. The young entrepreneur launched her signature beauty line Kylie Cosmetics in November 2015. According to its website, each product is clean, vegan, and formulated with better-for-you ingredients. Score.

Add a pop of pink to your cheeks with the Kylie Cosmetics pressed powder blush. It goes on smooth and won't dry out your skin.

Music icon Jennifer Lopez launched her skincare line JLo Beauty on New Year’s Day 2021. The brand aims to create luxurious, high-quality products available at accessible price points.

JLo Beauty's That Fresh Take eye cream reduces the appearance of fine lines, dark circles, and wrinkles. It can be used morning, day, and night.

The “Calm Down” singer ventured into the beauty business in 2019 when she introduced her cosmetics company Rare Beauty to the world. Besides making dozens of amazing products, the brand also gives back to the community. For starters, one percent of all Rare Beauty’s sales go to the Rare Impact Fund, which focuses on expanding access to mental health services and education for youth worldwide.

This best-selling set includes Rare Beauty’s tinted lip oil and a waterproof lip liner.

Ariana Grande launched her first R.E.M. Beauty collection in November 2021. The first collection included eyeliner, falsies, plumping lip gloss, and more, all packaged in futuristic-looking bottles, cases, and tubes. "I had this vision for my line, and it ended up being exactly how I sort of dreamt it would be. It feels so honest and so true to me," Ariana told Seventeen before the first drop.

If you’re a fan of cream blushes, check out this pick by R.E.M. Beauty that can be used on your lips and cheeks.

Harry Styles has a playful beauty line called Pleasing, which excels at making elevated nail polishes that come in sculptural bottles that you can’t help but want to put on display. That’s not all, though. The beloved brand also carries refreshing eye gel, soothing hand creams, lip balms, pigmented powders, and more.

This hydrating cream keeps hands and nail beds feeling oh-so-soft.

Actress Millie Bobby Brown launched Florence by Mills in 2019, naming it after her great-grandmother. Each product is sulfate, paraben, and phthalate-free and suits all skin types.

Take your eye makeup to new heights with this silicone-free mascara that lengthens and volumizes lashes.

If you’re looking for high-performance pigment-rich makeup, then Halsey’s About Face is for you. The talked-about line carries a dazzling range of cheek, lip, and eye colors that make every application a work of art.

This highly pigmented liquid eye color comes in over two dozen shades.